Parents are gradually aware of the delicateness and sensitivity of infants and young children’s skin, and consume more and more children’s products. They buy safe, reliable, and reliable products for their babies. Many companies are focusing on the baby industry. “The following is an analysis of the status quo of the toiletries industry.
Analysis of the status quo of the toiletries industry
Baby toiletries are the necessary supplies for the daily care of babies, and refer to the necessary supplies for the daily care of infants and young children. The analysis of the toiletries industry pointed out that personal care products such as shampoo, bath products, skin care products, talcum powder for infants and children aged 0-3, as well as laundry detergent, fabric softener, and bottle cleaner for infants and children aged 0-3 Wait.
Starting from 2016, with the implementation of the “Comprehensive Two-Child” new policy, the number of 0-2 year olds in my country will approach 40 million by 2018. The analysis of the status quo of the toiletries industry pointed out that the implementation of the “Comprehensive Two-Child” new policy, the number of women of the right age will reach a peak, and the number of newborns in my country will increase by 7.5 million from 2015 to 2018. The increase in the number of the second child provides a broad space for the development of the baby and child care products market.
As of 2018, my country’s baby toiletries market reached 84 billion yuan, a year-on-year increase of 11.38%. There are veteran players represented by Pigeon and Johnson & Johnson in this market. Their advantages lie in their comprehensive categories, wide channels, and deep roots. In addition, there are also new maternal and child forces active in cross-border e-commerce such as Avanade and Shiba. , Their advantages are that they are novel in concept, good reputation, often “grassed”, and are favored by more avant-garde mothers.
From the perspective of the age of users, the consumption level of infants and toddlers under the age of 3 is relatively high. As the infants and toddlers gradually grow up, the skin resistance is gradually improved, and the requirements for toiletries are decreasing. The consumption level is also gradually decreasing. At this stage, the number of infants and young children aged 0 to 3 in my country is about 50 million. Based on the average annual consumption of 500 yuan per person, the market capacity of infant toiletries in my country is about 25 billion yuan.
From the perspective of buyers’ requirements, parents care more about the quality of the product when purchasing baby products, and worry about whether the product contains harmful substances and whether there are product quality problems. The analysis of the status quo of the toiletries industry pointed out that when parents choose infant products, naturalness and safety have become important elements. Aiming at the delicate and irritated skin of babies and children, more and more care brands are focusing on safe, natural and non-irritating baby care concepts in their products.
At present, our country is still silent in the melamine milk powder incident of Sanlu in 2008, and it has been a long time since we can’t let go of it, and then it distrusts the entire domestic infant products. More and more Chinese mothers have traveled thousands of miles and worked hard to purchase foreign milk powder, shower gel, prickly heat powder, diapers and other products on a large scale through purchasing, online shopping, and cross-border methods. Panic buying. This also means that the situation of the entire infant industry in China is not optimistic, and the same is true for infant care products.
Post time: Jan-22-2021